Last Updated: April 19, 2026

    INTRODUCTION

    This Privacy Policy describes how we collect, use, and handle your information when you use our camera application ("EZ Mirror"). We are committed to protecting your privacy and ensuring you have a positive experience while using our Application.

    This policy applies to all users of the Application. By using the Application, you consent to the data practices described in this policy.

    1. INFORMATION WE COLLECT

    1.1 Information You Provide Directly

    We may collect information that you provide directly when using the Application, including:

    • Configuration settings and preferences

    • Lens selections and usage patterns

    • Any feedback or communications you send to us

    1.2 Information Collected Automatically

    When you use the Application, we may automatically collect certain information, including:

    • Device information (model, operating system version)

    • Application usage data (features used, session duration)

    • Performance data and crash reports

    • Camera and sensor data (only while actively using the Application)

    1.3 Camera and Media

    The Application requires access to your device's camera to provide augmented reality features. Please note:

    • Camera access is only used when you actively use the Application

    • Photos and videos you capture are stored locally on your device

    • We do not automatically access, upload, or transmit your photos or videos

    • You have full control over any media you create

    2. HOW WE USE YOUR INFORMATION

    We use the information we collect to:

    • Provide, maintain, and improve the Application

    • Deliver augmented reality lenses and effects

    • Personalize your experience

    • Respond to your requests and provide customer support

    • Monitor and analyze usage patterns and trends

    • Detect, prevent, and address technical issues

    • Comply with legal obligations

    3. HOW WE SHARE YOUR INFORMATION

    We do not sell your personal information. We may share your information in the following circumstances:

    3.1 Third-Party Service Providers

    We work with third-party service providers, including:

    • Snap Inc. - for camera kit and lens functionality

    • Analytics services - to understand how users interact with the Application

    • Cloud service providers - for data storage and processing

    These providers are contractually obligated to protect your information and use it only for the purposes we specify.

    3.2 Legal Requirements

    We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

    3.3 Business Transfers

    If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

    4. DATA RETENTION

    We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

    • Usage data: Retained for up to 2 years

    • Configuration preferences: Retained until you delete the Application

    • Crash reports: Retained for up to 1 year

    You may request deletion of your data at any time by contacting us.

    5. YOUR PRIVACY RIGHTS

    Depending on your location, you may have certain rights regarding your personal information:

    • Access: You can request access to the personal information we hold about you

    • Correction: You can request that we correct inaccurate information

    • Deletion: You can request that we delete your personal information

    • Restriction: You can request that we restrict processing of your information

    • Portability: You can request a copy of your data in a portable format

    • Objection: You can object to our processing of your information

    To exercise these rights, please contact us through https://greyducklab.com/contact

    6. CHILDREN'S PRIVACY

    The Application is not intended for children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

    7. DATA SECURITY

    We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

    • Encryption of data in transit and at rest

    • Regular security assessments

    • Limited access to personal information

    • Secure storage practices

    However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

    8. CAMERA AND LOCATION PERMISSIONS

    8.1 Camera Access

    The Application requires camera access to provide core functionality. Camera access is only active when you are using the Application. We do not access your camera in the background.

    8.2 Location Services (Optional)

    Some lenses may request access to your location to provide location-specific features. Location access is always optional and can be managed through your device settings.

    9. THIRD-PARTY LINKS AND CONTENT

    The Application may contain links to third-party websites or integrate with third-party services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with.

    10. INTERNATIONAL DATA TRANSFERS

    Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

    11. COOKIES AND TRACKING TECHNOLOGIES

    The Application may use cookies and similar tracking technologies to enhance user experience. These may include:

    • Session cookies: Temporary cookies that expire when you close the Application

    • Persistent cookies: Cookies that remain on your device for a set period

    • Analytics cookies: Used to understand how users interact with the Application

    You can manage cookie preferences through your device settings.

    12. DO NOT TRACK SIGNALS

    Some web browsers have a "Do Not Track" feature. At this time, the Application does not respond to Do Not Track signals.

    13. CHANGES TO THIS PRIVACY POLICY

    We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy in the Application and updating the "Last Updated" date at the top of this policy.

    We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Application after any modifications to the Privacy Policy constitutes your acceptance of such changes.

    14. CALIFORNIA PRIVACY RIGHTS

    If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

    • Right to know what personal information is collected

    • Right to know whether personal information is sold or disclosed

    • Right to opt-out of the sale of personal information

    • Right to request deletion of personal information

    • Right to non-discrimination for exercising your CCPA rights

    We do not sell personal information as defined by the CCPA.

    15. EUROPEAN PRIVACY RIGHTS

    If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

    • Right to access your personal data

    • Right to rectification of inaccurate data

    • Right to erasure ("right to be forgotten")

    • Right to restrict processing

    • Right to data portability

    • Right to object to processing

    • Rights related to automated decision-making

    Our legal basis for processing your personal information includes:

    • Your consent

    • Performance of a contract

    • Compliance with legal obligations

    • Our legitimate interests

    16. CONTACT US

    If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the Application settings or by contacting our privacy team.    

    Data Protection Officer: benknutson@greyducklab.com