SnapAR & Marked By Covid

Grey Duck Labs partnered with SnapAR and Marked By COVID to create a powerful and immersive memorial experience at Hollywood Cemetery - an Augmented Reality activation designed to honor and remember those lost to the COVID-19 pandemic. Using SnapAR’s cutting-edge technology and Grey Duck Lab’s expertise in spatial storytelling, we brought to life hundreds of individual memorials, each anchored in AR and tied to real stories, faces, and lives.

Visitors to the cemetery could scan the area with their smartphones and witness a solemn, respectful cascade of AR portraits, messages, and symbolic markers—each one representing a life lost. These digital memorials floated gently into the air, inviting users to engage with personal tributes, photos, and memories written by loved ones.

The experience transformed a physical space of remembrance into a dynamic and deeply human gallery of memory. By layering digital storytelling over the real world, the activation underscored the sheer scale of the pandemic’s toll while allowing each individual to be seen and honored. This collaboration demonstrated how Augmented Reality can transcend traditional memorials—making remembrance interactive, deeply personal, and globally accessible in ways never before possible.